Who we are
Hollerbach with Purpose is a consulting and strategy partner dedicated to helping businesses, nonprofits, and community leaders find clarity, solve complex challenges, and move forward with confidence.
With more than two decades of combined experience in hospitality leadership, community development, branding, governance, event strategy, leadership training, and crisis management, our team understands how to navigate both the big picture and the fine details. We believe the most effective solutions are the ones that feel approachable, collaborative, and tailored to the people they serve.
Our work is inspired by the German concept of Gemütlichkeit — the warm sense of connection and belonging that comes from feeling truly supported. We bring that same spirit to consulting, turning complex problems into clear, actionable plans that our clients can actually enjoy implementing.
Whether guiding a nonprofit board through a culture shift, helping a business refine its brand, or developing a signature event, Hollerbach with Purpose delivers strategies grounded in best practices and enriched with a human touch. We partner with you every step of the way — not just to solve problems, but to create those “a-ha” moments that spark lasting progress.
Want to learn more about our founder?
Discover the journey, experiences, and leadership philosophy behind Hollerbach with Purpose.
[Meet Christina Hollerbach →]
Meet Christina Hollerbach
For over 20 years, Christina Hollerbach has been at the intersection of hospitality, leadership, and community building — guiding teams, shaping brands, and turning big, complex challenges into practical, human-centered solutions.
Her approach blends sharp business acumen with warmth, creativity, and the German concept of Gemütlichkeit — the feeling of comfort, connection, and belonging. Christina believes that consulting should not only deliver results, but also leave clients feeling supported, understood, and empowered to move forward.
Christina’s leadership experience spans hospitality operations, nonprofit governance, event production, branding, leadership training, and crisis management. She has led restaurants, organized large-scale festivals, chaired community boards, and partnered with organizations to spark growth and positive change. Along the way, she’s earned recognition such as:
Orlando Magazine’s Women of the Year (2023)
My Sanford Magazine’s Lifetime Achievement Award (2021)
Orlando Business Journal’s 40 Under 40 (2019)
What she loves most is helping people reach their “a-ha” moments — those sparks of clarity that change the course of a project, a business, or a career. Her knack for breaking down complex problems into digestible, actionable steps has made her a trusted partner for entrepreneurs, nonprofits, and community leaders alike.
Whether she’s advising a family business, guiding a nonprofit board retreat, or designing an unforgettable event experience, Christina approaches every project with the same goal: create meaningful impact while making the process feel collaborative and enjoyable.
